diff --git a/deploy.sh b/deploy.sh
index 49bf129e4..9ff0badd2 100755
--- a/deploy.sh
+++ b/deploy.sh
@@ -1,5 +1,8 @@
 #!/bin/bash
 
+# shellcheck source=scripts/build_step.inc.sh
+source "$(dirname "${0}")/scripts/build_step.inc.sh"
+
 push_helm_charts() {
 	PACKAGE=$1
 	VERSION=${ENV_CSI_IMAGE_VERSION//v/} # Set version (without v prefix)
@@ -60,6 +63,7 @@ build_push_images() {
 	manifests=$(docker manifest inspect "${baseimg}" | jq '.manifests[] | {arch: .platform.architecture, digest: .digest}')
 	# qemu-user-static is to enable an execution of different multi-architecture containers by QEMU
 	# more info at https://github.com/multiarch/qemu-user-static
+	build_step "docker run multiarch/qemu-user-static container"
 	docker run --rm --privileged multiarch/qemu-user-static --reset -p yes
 	# build and push per arch images
 	for ARCH in amd64 arm64; do
@@ -68,7 +72,9 @@ build_push_images() {
 		digest=$(awk -v ARCH=${ARCH} '{if (archfound) {print $NF; exit 0}}; {archfound=($0 ~ "arch.*"ARCH)}' <<<"${manifests}")
 		IFS=$ifs
 		base_image=${baseimg}@${digest}
+		build_step "make push-image-cephcsi for ${ARCH}"
 		GOARCH=${ARCH} BASE_IMAGE=${base_image} make push-image-cephcsi
+		build_step_log "done: make push-image-cephcsi for ${ARCH} (ret=${?})"
 	done
 }
 
@@ -80,6 +86,7 @@ else
 fi
 
 if [ "${TRAVIS_PULL_REQUEST}" == "false" ]; then
+	build_step "log in to quay.io as user ${QUAY_IO_USERNAME}"
 	"${CONTAINER_CMD:-docker}" login -u "${QUAY_IO_USERNAME}" -p "${QUAY_IO_PASSWORD}" quay.io
 
 	set -xe
@@ -89,15 +96,20 @@ if [ "${TRAVIS_PULL_REQUEST}" == "false" ]; then
 	mkdir -p tmp
 	pushd tmp >/dev/null
 
+	build_step "installing helm"
 	curl https://raw.githubusercontent.com/helm/helm/master/scripts/get >get_helm.sh
 	chmod 700 get_helm.sh
 	./get_helm.sh
 
+	build_step "cloning ceph/csi-charts repository"
 	git clone https://github.com/ceph/csi-charts
 
 	mkdir -p csi-charts/docs
 	popd >/dev/null
 
+	build_step "pushing RBD helm charts"
 	push_helm_charts rbd
+	build_step "pushing CephFS helm charts"
 	push_helm_charts cephfs
+	build_step_log "finished deployment!"
 fi