diff --git a/deploy.sh b/deploy.sh
index 3d62468c3..f0df889d4 100755
--- a/deploy.sh
+++ b/deploy.sh
@@ -6,9 +6,13 @@ if [ "${TRAVIS_BRANCH}" == 'master' ]; then
 elif [ "${TRAVIS_BRANCH}" == 'csi-v1.0' ]; then
 	export RBD_IMAGE_VERSION='v1.0.0';
 	export CEPHFS_IMAGE_VERSION='v1.0.0';
+else
+	echo "!!! Branch ${TRAVIS_BRANCH} is not a deployable branch; exiting";
+	exit 0; # Exiting 0 so that this isn't marked as failing
 fi;
 
-if [ "${TRAVIS_PULL_REQUEST}" == "false" ] && [ -n "${RBD_IMAGE_VERSION}" ]; then
+if [ "${TRAVIS_PULL_REQUEST}" == "false" ]; then
 	docker login -u "${QUAY_IO_USERNAME}" -p "${QUAY_IO_PASSWORD}" quay.io
 	make push-image-rbdplugin push-image-cephfsplugin
 fi;
+